I. craft beer and it’s brewing process
1. What is craft beer?
Craft beer is carefully brewed by small equipment, selected raw materials and special process. It is different from the industrialized beer, it has the following features:
Selected raw materials: green, healthy, fresh, special;
Selective process: applies flexibly according to consumers’ preferences;
Fresh Taste: brewing and selling freshly, without heating sterilization;
Special flavor: given by special materials and original processes;
Green and healthy: green raw materials without additives;
Containing active yeast: digestive, helpful to gastrointestinal health;
Cultural attributes: small brewing place, delicious fresh beer and elegant environment form a unique consumer culture.
History attributes: craft beer has a long history, people forget the outstanding characteristics of traditional beer, for the development of industrialization; in the trend of economy and culture prosperity, promoting the craft beer industry are actually return, heritage and development to tradition of craft beer.